IPL turns 18: Franchisess promos and fan-engagement: smart reels, lousy puns, BGMs in captains mother tongue and movie characters
Smart reel edits, lousy puns, welcome BGMs in captain mother tongue and slow-mo action teaser clips, are the different ways in which teams are trying to engage fans as the IPL turns 18. (X: RCB/CSK/MI
Sports
Related News :-
Trying to woo returned astronaut Sunita Williams to become their team fan. Launching a charm offensive of Rishabh Pant so Lucknow stops pining after KL Rahul. The comedian Mr Nags accosting Yash Dayal, asking him if he scared to bowl at the doomed Chinnaswamy. Struggling to find the third apt character to form the Thala – Thalapathy trinity with Ruturaj Gaikwad, and settling for a Hindi movie, in a first-ever for Chennai. A garba tutorial to cheer for 4s and 6s. Roping in local comedians as influencers. And a desperate attempt to get Hyderabad to love Travis Head moustache, even as the stache gathers a hate-base from a Team India hangover.
These, and other smart reel edits, lousy puns, welcome BGMs in captain mother tongue and slow-mo action teaser clips that are sleeper hits and viral, are the different ways in which IPL teams are trying to engage fans as the IPL turns 18.
Here’s how the 10 teams have planned their outreach.
Lucknow Super Giants go Dabangg
A video of Lance Klusener guiding Ayush Badoni to hit 6 sixes off six balls in the nets, with a softly uttered, Now, six Sixes please took off unexpectedly, as Zulu fans went nostalgic, and teared up a tad as he almost prayed “Finish well. Finish well.” But most of LSG efforts are geared on rebranding Rishabh Pant as their new captain, under the tag of Rishabhpanti.
2025-03-20
By
Anushka Tripathi
.avif)
.webp)
.avif)
